40 More Campaign. 

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The Goals of the 40 MORE campaign are threefold:

  1. Increase funding generated from our current revenue sources

  2. Raise $5 million over 5 years to increase the revenue generated from our endowment

  3. Secure reimbursement from the City of Half Moon Bay and the County of San Mateo for services rendered.



WHY NOW?

The funding model that has fueled our success for the past four decades is no longer valid. Since moving into our new building in 2014 the number of seniors we serve has almost doubled as has our operating budget. Baby Boomers are aging into seniors and living longer lives. Many of these older adults and their families will need our services to keep up with the rising expense of living here.

PROJECTED SHORTFALL

Projecting five years from now we conservatively estimate the need for a 33% increase in revenue to support rising demand. 40 MORE is a revenue-generating solution that blends our current funding mechanisms with new untapped resources that fundamentally transform how and where we derive our revenue. Current revenue peaks at $1 million and won’t meet 2022 expenses.

 
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MAKE A DONATION

We welcome direct donations to our 40 MORE campaign.

Donate here →

PLANNED GIVING

Help us build our endowment with a planned bequest.

Learn more →

WATCH OUR PROGRESS

See where we are in reaching our goal.

Find out more 


40 MORE CAMPAIGN PRESENTATION

THREE PILLARS OF THE 40 MORE CAMPAIGN

PILLAR 1
CURRENT REVENUE SOURCES

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Since moving into our new building in 2014 demand for our services has dramatically surged. To operate, we must bring in close to $1 million.

Find out more →

PILLAR 2
ENDOWMENT & PLANNED GIVING

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We want to increase our current endowment principal to $5 million within five years and manage it to yield an annuity of 5% or $250,000.

Find out more →

PILLAR 1
CITY/COUNTY REIMBURSEMENTS

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We are the only senior center in San Mateo County that does not receive any funding from the local municipality or the county.

Find out more →

 


Follow Our 40 MORE Progress
Help Us Reach 100%!

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